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“How will we put the genie back in the bottle?” Lidia Folli CEO BIDTravel

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2020 has been one of the most challenging years in history for the travel and tourisms industry. But, as Lidia Folli, CEO BIDTravel, put it: ““This year we’ve lost, we’ve won, we’ve failed, we’ve cried, we’ve laughed, we’ve loved but we didn’t FOLD!”

We chatted to Lidia to get her insights into the year that was and the year that will be.

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The impact of COVID-19 on the travel industry is unprecedented and unpredictable. The nature of the content that is being shared on the ASATA coronavirus microsite is therefore constantly changing. Please check the date of the post to ascertain its recency.
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