South African travellers have been given the green light by the South African Government to travel anywhere in the world, under certain conditions.
Those conditions are not without complexities though – the situation remains fluid and for travel to happen, destinations need to be willing to welcome South Africans in and airlines need to be operating along those routes. That means, now more than ever, your reputation as a trusted travel advisor and expert is critical and demonstrated through the undeniable value proposition you offer clients.
In the absence of crucial information, and ever-changing travel regulations and requirements, travellers are going to depend on your advice on how to navigate the travel landscape, so they can travel with peace of mind. They will rely on you to provide them with advice on in-destination information , health requirements, country regulations, safety procedures and seek many other answers.
We recognise that, beyond helping you source that information, ASATA can help you amplify the value proposition you offer customers. This month we launch a ‘Back to Travel’ campaign which aims to encourage South Africans to travel with confidence, by putting their faith in travel experts who are members of ASATA.
It is our hope that this is a message you can get behind. To help you participate in this campaign, we have put together a toolkit with striking Social Media messaging you can use to not only tell your customers that it is both safe and normal to travel, but reassure them that there is nobody more equipped to assist them with their travel. These messages are designed to instil confidence in the traveller that they can rely on ASATA accredited travel advisors.
For the duration of October, #Backtotravel will run on social media, in media and, we hope, across your platforms. This is the time to collaborate and proclaim in unison, that it’s time for South Africans to get #Backtotravel. We hope we can count on you!
Here are five things you can do to help today:
1. Show your expertise
Share your best #BackToTravel Tips for South African travellers with us. We will credit you for these tips and use some in our marketing to highlight that, by entrusting their travel with you, travellers are in safe hands. Send your tips to email@example.com
2. Use the hashtags
Share the #BackToTravel and #TravelwithPeaceofMind hashtags on your social media posts to help us amplify the message. The more we use it as a community, the more others will recognise it.
3. Share the love
Share our content on your social media, in your newsletter, with your customers – if you feel it will help them and position you as the expert. And don’t forget to tag @ASATA in your posts. You can access our social media artwork here.
4. Use the logo on your collateral
Use the #BackToTravel logo on your own collateral to get that same message out. Download the logo here.
5. Incorporate the #Backtotravel messaging in your own marketing
Add your voice to the message ASATA is sending out that South Africans are ready to get #backtotravel. The key messages to include are:
- Travel is safe and normal
- Get #backtotravel safely and easily with a travel expert/advisor
Please submit any questions you or your customers may have around Level 1. We can’t promise to answer them all, but we will certainly try! firstname.lastname@example.org.
We look forward to getting South Africans #BackToTravel with you. Let’s roll up our sleeves and do this!