The Tourism Business Council of South Africa (TBCSA), says more than R68bn in tourism spend has been lost since South Africa’s national lockdown began at the end of March.
According to Stats SA’s Tourism Satellite Account, in 2018, total tourism spend in South Africa was R273.2bn. Domestic tourism accounted for 56% of total spend and 44% was international inbound travel. This translates roughly to R22.7bn per month and R748m per day in tourism expenditure that has been lost. Tourism in South Africa supports 1.5m jobs and contributes 8.6% to the GDP.
Over 250 000 employees within the tourism value chain applied for the UIF TERS program in April and May and this is expected to double when the June application opens. Roughly 49 000 SMMEs are already negatively affected and many will close shop. These SMMEs provide unique and authentic experiences sought after by travellers. The TBCSA has presented a comprehensive case for tourism to the Minister of Tourism Mmamoloko Kubayi-Ngubane as well President Ramaphosa to demonstrate the number of jobs that will be permanently lost if tourism doesn’t reopen soon.
The TBCSA also presented a tourism recovery plan which firmly suggests the opening of international inbound travel by at least September 2020 in order to take advantage of the inbound summer high season which runs from September to March and represents 60% of South Africa’s international tourism annual revenue. The plan was presented to the portfolio committee on tourism earlier this month. The presentation was backed by comprehensive health protocols developed by the industry to mitigate the spread of COVID-19.
The announcement made by the President under lockdown Level 3 which made it possible for domestic business, essential, and permitted travel to restart is a step in the right direction. The further easing of lockdown restrictions (advanced Level 3), were the President announced the reopening of accommodation not just for business travel, but also for leisure travel as well as casinos and restaurants, will help in reigniting the sector. In order to sustain the opening of accommodation for leisure however, interprovincial travel must also open to support accommodation businesses. Without interprovincial travel, accommodation establishments will remain closed and jobs will be permanently lost. Provinces like Limpopo, Mpumalanga, North West, and others receive more domestic leisure travelers from Gauteng than their own provinces.
StatSA’s domestic tourism survey indicates that 60% of all domestic overnight trips are across provincial borders, and this rises to 70% for trips from Gauteng. This means a majority of accommodation businesses in surrounding provinces rely entirely on Gauteng outbound domestic travel for their markets.
“If inter-provincial leisure travel is not allowed to take place, it will render the President stating that accommodation operations may trade to support economic activity in order to save businesses and jobs, futile. Without 90% of the market, of which approximately 60% travels across provincial borders, there will be no demand and businesses will not be able to trade, even at break-even levels.” said Tshifhiwa Tshivhengwa, CEO of TBCSA.
With respect to sit-down restaurants, a majority of these restaurants are licensed to sell alcohol, and many people enjoy a cocktail or a beer before a meal – pairing a meal with a good quality South African wine is synonymous with the experience of being out at a restaurant.
Typically, these dining experiences happen in the evening and on weekends, which is when such restaurants make most of their turnover; some restaurants only open in the evenings and some only from Thursday to Sunday to enjoy the maximum revenue opportunity that evening and weekend trade offers.
“Currently the regulations state that alcohol can only be sold Monday to Thursday from 09h00 to 17h00, for off consumption. These regulations will need to be amended to enable on-consumption sale of liquor in restaurants in order for them to open and survive as alcohol sales are a key component of many restaurateurs’ revenue, often totalling 35% to 50% of revenue,” said Tshivhengwa.