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Travel Daily Media: Rethink Travel – Reskilling the travel agency workforce

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Forecasting the shape and recovery of the travel industry is almost impossible. However, we know from past crises that building up critical workforce capabilities is a necessary step in recovery.

In a travel era defined by rapid change and ongoing disruption, travel agencies will need to ensure their workforce has the right skills and technology to compete and deliver better traveller journeys. AI and automation will see the role of the travel agent become more dynamic, as the World Economic Forum describes, “Personal travel assistants, who are partially data scientists, partially lifestyle gurus,” writes Justin Montgomery, managing director at Amadeus IT Pacific.

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